Sheldon Howard Jacobson Ph.D.
Founder Professor in Computer Science
Director, Bed Time Research Institute
Director, Simulation and Optimization Laboratory
Telephone: (217) 244-7275
Fax: (217) 265-4035
ORCID ID: 0000-0002-9042-8750
Primary and Affiliate Appointments:
Professor of Computer Science
Professor of Electrical and Computer Engineering
Professor of Industrial and Enterprise Systems Engineering
Professor of Pediatrics (
Founding Director: Bed Time Research Institute (BTRI)
Web Sites of Interest within the BTRI
1) What drives obesity? Visit Driving Obesity for the answer.
2) The 2018 Election is now in the books. Visit Election Analytics for a summary of what happened.
3) March Madness 2019... What are your bracket odds? Visit Bracketodds for help with your Men’s and Women’s brackets.
Sheldon H. Jacobson is the Founder Professor in Computer Science, Director of the Simulation and Optimization Laboratory, and Founding Director of the Bed Time Research Institute at the University of Illinois at Urbana-Champaign. He holds appointments in Industrial and Enterprise Systems Engineering, Electrical and Computer Engineering, Mathematics, and the College of Medicine. He has a B.Sc. and M.Sc. in Mathematics from McGill University and a Ph.D. in Operations Research from Cornell University. He has served on the faculties at Case Western Reserve University (Weatherhead School of Management, 1988-1993), Virginia Tech (Industrial and Systems Engineering, 1993-1999), and the University of Illinois (1999-present).
He has published 180 peer-reviewed articles, 11 book chapters, 48 conference proceedings, 29 professional and editorial publications, and delivered over 470 presentation, seminars and posters at conferences, universities, and research laboratories around the world. He has directed 23 Ph.D. dissertations and been awarded over $5M of research support from the National Science Foundation and the Air Force Office of Scientific Research.
As Director of the Bed Time Research Institute, he spearheaded the creation of two research videos (“A Healthy Collaboration: Pediatric Immunization and Operations Research”, “Aviation Security: Researching the Risk.”) and launched three websites (bracketodds.cs.illinois.edu, electionanalytics.cs.illinois.edu, drivingobesity.cs.illinois.edu), all designed to communicate the value of basic research through Broader Impact activities, and promulgate STEM activities for enhancing and growing a technically literate citizenry.
He has made several seminal research contributions, all focusing on applying operations research and advanced analytics to address societal problems of national interest. He launched the research field, aviation security analytics, demonstrating how probabilistic models, optimization, and artificial intelligence can be used to improve the performance of aviation security systems. His research on multi-level aviation security passenger screening at airports was the precursor to risk-based security, providing the foundational concepts that informed the design and implementation of TSA Precheck©. His contributions have been recognized with numerous awards, including a 2003 Guggenheim Fellowship and the 2018 INFORMS Impact Prize, given biennially to recognize widespread impact of operations research. His research on the design of pediatric vaccine formularies introduced the use of operations research in the pediatric immunization domain. His research on bridging obesity, transportation, and fuel consumption established the impact of transportation on obesity, providing the foundation for non-medical obesity interventions based on modes of transportation.
His research has been widely reported and communicated in the national press, including the Washington Post, the Chicago Tribune, the Los Angeles Times, and the Boston Globe, editorialized in the New York Times, and discussed in Business Week, Forbes, Kiplinger, and The Osgood Files on CBS radio. He has appeared on The Street Signs (CNBC), The Closing Bell (CNBC), Weekends with Alex Witt (MSNBC), Washington Post Radio, CBS This Morning, CBC Canada News (television and radio), and BBC World News (television and radio). His views have been published as opinion-editorials and letters in the Washington Post, Quartz, CNN Opinion, Inside Higher Ed, the Wall Street Journal, and the Chicago Tribune.
He has been recognized with numerous awards, including a Guggenheim Fellowship (2003), the INFORMS Impact Prize (2018), the IISE David F. Baker Distinguished Research Award (2017), IISE Award for Technical Innovation in Industrial Engineering (2010, 2013), the Aviation Security Research Award (Aviation Security International) (2002), the IIE Outstanding Publication Award (2009), the Award for Excellence in the Teaching of Operations Research (IISE Operations Research Division) (2011), and runner-up for the Christopher Columbus Homeland Security Award (Transportation and Border Security) (2010). He is an elected Fellow of the Institute for Operations Research and the Management Sciences (INFORMS) (2013) and the Institute of Industrial and Systems Engineers (IISE) (2011). He has also received several best paper and poster awards.
His leadership and expertise have been used by both government and professional societies. He briefed personnel within the Office of Science and Technology Policy (in the executive Office of President George W. Bush) (August 2002, Washington, DC) on issues related to aviation security and assessing the cost and benefit of checked baggage screening strategies. He briefed the Advisory Committee on Immunization Practice (ACIP) on a web-site he co-developed for designing optimal pediatric vaccine formularies (October 2001, Atlanta, Georgia.) He served on committees for the National Academies, including the National Research Council Committee on Airport Passenger Screening: Backscatter X-Ray Machines (2013-2015), the National Academy of Medicine (NAM) Standing Committee for the Centers for Disease Control and Prevention Division of Strategic National Stockpile (2015-2017), and A Workshop on Medical-Product Shortages: Effects on Patient Health and Opportunities to Predict, Prevent, and Respond to Them (2018). He led the NSF-Funded workshop (May 2016, Arlington, VA), Setting a Broader Impacts Innovation Roadmap, in creating new pathways for enhancing Broader Impacts in the Engineering Directorate at the NSF. He served as the (elected) Treasurer for the Institute for Operations Research and the Management Sciences (INFORMS) (2015-2016) and as a Program Director in the Division of Civil, Mechanical, and Manufacturing Innovation at the National Science Foundation (2012-2014).
Broader Impacts: How research supported by the National Science Foundation makes the world better for all. Read the Workshop Report: Setting a Broader Impacts Innovation Roadmap.
(26 March 2019, Kevin Stankiewicz, Columbus Dispatch) “The Columbus man behind the last remaining perfect NCAA bracket” quoted Sheldon H. Jacobson on the likelihood of the remaining games also being correct.
(20 March 2019) "Illinois professor creates women’s NCAA Tournament simulator," (Doug Feinberg, Associated Press) features the Women’s Basketball tournament simulator launched at bracketodds by Sheldon H. Jacobson. The story appeared on-line and in print in numerous outlets, including Washington Post, Chicago Tribune, New York Times, San Francisco Chronicle, USAToday, Houston Chronicle, Minneapolis Star Tribune, Daily Herald (Chicago), News Day, Charlotte Observer, Seattle Times, Washington Times, Miami Herald, The Score, Orlando Sentinel, and others. See also “An Illinois Professor has developed the first ever NCAA women’s Tournament simulator” (21 March 2019, Vinciane Ngomso, Yahoo Sports) and “100 trips through a NCAA women’s bracket simulator” (22 March 2019, Alex Simon, High Post Hoops).
(17 March 2019) Op-ed, Bracketology isn't just for March Madness. It can save lives, save money and solve problems, published by Sheldon H. Jacobson on foxnews.com
(7 March 2018) March Madness Upset Prediction: New Method Using Publicly Available Statistics Outperforms Other Techniques released by the American Statistical Association, based on the paper “Identifying NCAA Tournament Upsets using Balance Optimization Subset Selection,” published in Journal of Quantitative Analysis in Sport (Volume 13(2), pages 79-93.)
Potential PhD Graduate Students
Visit the Media and Outreach Presentation
For a seminar on bracketology:
Looking for a Ph.D. Advisor?
Interested in supporting Jacobson’s research on policy, public health, societal issues, or bracketology?
For more information, send a message to firstname.lastname@example.org He would be happy to hear from you.
Sheldon H. Jacobson, Ph.D.
Goodwin Avenue (MC-258)
Telephone: (217) 244-7275
Fax: (217) 244-6869
Last updated: 29 April 2019
Counter set: 5 June 1999